4 Simple Fresh Approaches To Triple Profits!
Author: robert | Posted: 23.07.2008 | Views: 15
Ok, You got your Order and gained a customer! Congrats! Your marketing efforts have paid off.
What next? Simple.--Leverage it to Maximum!
One of the most ignored factors after a sale is NOT to have aSTRATEGY to retain the customer and to maintain sustained customersatisfaction!
Your customer has trusted you and he has bought from you. Now its time to take it to the next level.
...which is "Sustained Customer Satisfaction"
Sustained customer satisfaction becomes important in every business. More so on the Internet because of three primary reasons.
1. You can sell more back end products to the same customer with his FULL approval.
2. You can promote different affiliate programs to this customer which he will join on your word.
3. To earn his appreciation! His words are worth ofgold to your Website. Word of mouth publicity still remains the bestpromotional method ever discovered.
Most of the time when I purchased online all I received was a "Standard Thank You Letter ". Cold and impersonal that clearlycame acrossas a Routine Exercise.
Of course I heard from them again when they wanted to promote anaffiliate program or a back end product. And this included two known'Gurus' who never thought of a strategy forSustained Customer Satisfaction!
Here is a Strategy That I adopt on my site http://www.learnhomebusiness.com
____________________________________
*Sustained Customer Satisfaction Strategy *
-Step 1: I give an unannounced surprise bonus IMMEDIATELY on sale.This puts the customer on a positive frame of mind as more value hasbeen added to his purchase.
-Step 2: A "Personalized" thank you email is send to mycustomer mentioning the support email Ids and BOLDLY reminding him thathe isunder 100% refund cover.
He can simply ask for charge back if the product is not up to thestandard he expected. ( I am yet to receive a Charge back for the38 info products on my site! )
-Step 3: Exactly after 4 days I send one more email to him with asimple subject line: " Customer Name, Just Checking on XXX Product".
InsideI give him one more SURPRISE Gift as well as enquire how the product isbeing useful to him. His suggestions and opinions are invited forfurther improvement.
-Step 4: After 7 days I send him one more email with a subject line:
" Customer Name, Your valued recommendation".
Inside He will be requested to RECOMMEND 5 of his friends informing them that he has actually BOUGHT from: http://www.learnhomebusiness.com and they are trust worthy. And just for his valuable recommendation he gets one more " QUALITY " Surprise Gift!
Please remember here that this " Recommendation" form is meant onlyfor your customers and this is Not the usual " Recommendation " form.
After two years of adopting this strategy, in 2005, more than 70% ofmy income comes from my past customers -by repeat purchases or byjoining forprograms under me.
_______________________________
*Two Free "Tell-A-Friend" Resources*
1. Here is a Free .cgi script with advancedfeatures that perfectly lets you implement the above strategy. It hasan easy to use web interface, self installing, full personalization,change messages at will and many more. You need not be a techie to useit. http://www.learnhomebusiness.com/aff/refscript.htm
2. You may a get a free " Tell-A-Friend " facility from http://www.bravenet.com/. This is a rather simple one but serves the purpose.
________________________________________________
*Final Tips on Sustained Customer Satisfaction Strategy*
1. Make sure that your gifts and bonuses are valuable.
2. Write your emails with full emotion andgratitude for the customer to whom you are indebted for that allimportant Sale. After all its because of him ourbusiness thrives or survives.
3. COMPLETELY automate your email follow-ups withan Autoresponder. Once you do this all that is left will be to add yourcustomers email ID to your Autoresponder. List of Free Autoresponderscan be had from: http://www.learnhomebusiness.com/freestuff/autoresponderlists.htm
I hope you have a simple workable strategy now that you can implement immediately.
Rate this article:
Total Vote: 0, Rating: 0/5
Print | 
Send | 
Publish | 
Feedback Author
S. Kumar is the webmaster and owner of Learnhomebusiness.com, the site he started from a remote village in India and took it to one of the top ranked sites in the world!. Visit Here To Subscribe To His $1000 Worth Free Gift Series!.
Comments (0)
Post a Comment
Search
Categories
