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Recent Articles of Andrew Michaels

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  • Why An Online Printing Company Is Perfect For The Busy Businessman/Woman
    Date: 07.01.2009 | Advertising
    Online printing is a boon for any busy body with printing needs. With a fast paced life most people lead today, most people can’t hardly manage all the aspects of their business while still maintain...
  • The Advantages Of Testimonials
    Date: 05.01.2009 | Advertising
    Target clients basically measure your company’s credibility by determining how many customers are convinced by the effectiveness of your offer. Whether you’re marketing or selling your business, t...
  • Your Custom Note Pad: The Quiet Marketing Tool
    Date: 30.12.2008 | Advertising
    Pad printing is not a popular tool for marketing. In fact note pad printing isn't even mentioned in some marketing guides. So let me tell you a secret. Though not commonly used as the main tool for ma...
  • Compelling Catalogs That Make Clients Buy
    Date: 23.12.2008 | Advertising
    Why do clients buy? What’s the psyche behind the buying process? Studies have shown that for most clients, the process begins when there is a need that has to be satisfied....
  • Business Cards: A Powerful Tool
    Date: 19.12.2008 | Advertising
    There are many different ways a company can use a business card as a successful marketing tool. Quite often people think that the only thing they can use business card printing for is to make a basic ...
  • Breathing Life into Your Business Card
    Date: 19.12.2008 | Business
    In some regards it’s best to pay attention to what everyone else is doing to see what works. This is true when it comes to the idea of using business card printing. Who doesn’t have a business car...
  • Asking the Right Questions
    Date: 18.12.2008 | Business
    Sometimes it’s all in the phrasing. The way a question is asked can have a good impact on the kind of answer you’re going to get. This is particularly important if your goal is to elicit a certain...
  • Six Tips for Beefing Up Your Brochures
    Date: 18.12.2008 | Advertising
    Even in today’s technologically advanced world, an old-fashioned advertising tool like a brochure can still have a dramatic impact on your sales. You just have to be smart about the way you make yo...
  • The Importance of Layout
    Date: 18.12.2008 | Advertising
    If you hand people custom business cards you’re handing them a first look at you and your company. You’re handing them something they’re going to carry around with them. Next time they need a se...
  • Give Your Customers a Smooth Ride
    Date: 17.12.2008 | Advertising
    The easier it is for a person to find out information and get details about something the more likely they are to buy it. For even small companies they often have a lot of things going on at the same ...
  • It Always Come Down to Words
    Date: 16.12.2008 | Advertising
    It has often been said that a picture is worth a thousand words. However, when it comes to marketing, 1000 words can be worth a picture perfect P&L....
  • Cultivating Loyal Customers for Your Business
    Date: 16.12.2008 | Business
    There are many, many different components that go into your company’s advertising campaign. You probably run ads in newspapers, perhaps even in consumer magazines. If you have a relatively large a...
  • How to Undo Negative Feedback on Your Brand
    Date: 16.12.2008 | Business
    If you plan effectively, and react boldly, you can actually lead your business out of the depths and on to even greater heights. Here are some tips for managing a crisis:...
  • When Not to Copy Your Competitors
    Date: 13.12.2008 | Business
    There is an old expression that states that, if you come in second, you are no better than the first loser. This is the perfect way to describe the cutthroat environment in today’s business world. ...
  • Figuring Out What Works
    Date: 13.12.2008 | Advertising
    Every business is going to need a marketing strategy if it wants to survive. I can't think of very many things more important than getting your name out there. A good product sells the best when combi...
  • Things a Good Business Card Can Do
    Date: 12.12.2008 | Advertising
    The best kind of color business cards can accomplish a lot of things. I’m not going to list all of them, but I am going to suggest a few things that your print business cards should always be doing....
  • Convenient Information
    Date: 10.12.2008 | Business
    Convenience is always helpful for both you and your customers....
  • Getting Crazy With Your Business Cards
    Date: 10.12.2008 | Advertising
    I am a freelance writer, which is just a fancy way of saying that I need all the help I can get when it comes to finding work. I do not limit myself to asking established companies for an assignment;...
  • Getting Lost Can Be Great For Business
    Date: 10.12.2008 | Advertising
    You’ve probably heard the phrase, “think outside the box.” What does that mean? What is this box that people are talking about, and how can you think “inside” of it, much less “outside...
  • How to Organize Your Catalog: 5 Choices
    Date: 09.12.2008 | Advertising
    When you are planning your catalog, you have many things to think about: What products should I feature?...

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