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Recent Articles of Katie Marcus

Who is Katie Marcus?
Katie Marcus writes everything about the printing technologies.

  • New Marketing Methods Should Only Add To Your Possibilities - LinkGeneral.com
    Date: 30.11.2008 | Marketing
    What happened as soon as internet marketing started to become more and more prominent? People started wondering if the print market was going to be on the decline. Was this new form of marketing enoug...
  • What Does Your Title Say About You?
    Date: 28.11.2008 | Management
    The more a print business card can say about a person the better. You want your custom business card to be able to provide a person with enough information so that they’ll be comfortable doing busin...
  • Tips for Distribution: Newsletters
    Date: 27.11.2008 | Marketing
    The most common way that people get their newsletters to their customers is through direct mailing, but how do you get people on that mailing list to begin with, and is this really the only way to dis...
  • Advertising Basics for New Entrepreneurs
    Date: 26.11.2008 | Advertising
    Advertising is made up of several activities that help promote your product or service. Advertising addresses the public and tries to influence their buying decisions. There are primary and secondary ...
  • Strengthen Your Community
    Date: 22.11.2008 | Marketing
    The smaller your business is the better chance you have of creating an image that every business tries as hard as it can to emulate: the friendly, family run business connected to the community.
    ...
  • The Basics of Label Printing
    Date: 20.11.2008 | Marketing
    The product labels that adorn your products are very important to how well your products sell. The product label is either the first and only marketing or sales pitch customers see, or it is the last ...
  • Do Your Customers Quickly Change on You?
    Date: 19.11.2008 | Business
    I’d swear that some customers seem to specifically wait until I think I know what it is that they want to change on me.
    ...
  • How to Make Your Brand Your Own
    Date: 18.11.2008 | Marketing
    When you’re trying to start a business and create your own identity that is compelling and unique from your competition, you might be tempted to copy: Copy another company’s brochures, logo, font ...
  • How to Build Customer Loyalty
    Date: 14.11.2008 | Marketing
    As rocketing gas prices and food costs increase, consumer spending is down. If people aren’t spending as much on your products or services as they used to, you can’t rely on sales or discounts to ...
  • What Are You Best at Designing?
    Date: 13.11.2008 | Marketing
    The smaller a company is the more likely it becomes that a single person is going to be handling all of the marketing design work. I’ve seen many different companies where one person took care of al...
  • The Right Marketing for the Right Strategy
    Date: 12.11.2008 | Marketing
    Depending on your message your marketing is naturally going to have to change. Shorter messages require different types of advertisements than longer ones. Certain types of messages require different ...
  • The Different Types of Brochures
    Date: 11.11.2008 | Marketing
    For most small businesses, a brochure is a necessity. Brochures have been around for a very long time, but they are still very effective marketing tools. You should always have a variety of brochure...
  • Describe What You’re Doing
    Date: 06.11.2008 | Marketing
    A lot of people really want to know how a company is doing. I’m not talking about just sales or just their placement within the market, but who the people are working at the company. They want to kn...
  • Knowing the Specifics: Posters
    Date: 05.11.2008 | Marketing
    A poster is a large, often colorful image that you put up on the wall at a variety of different specific locations. They often combine eye-catching images with simple message in order to achieve maxim...
  • Marketing Doesn’t Stop at the Front Door
    Date: 01.11.2008 | Marketing
    There’s the tendency to view marketing as something that is meant to get people into your store. This is why you send out all of your marketing material talking about great sales and new product lau...
  • Your Marketing Outsourcing Options
    Date: 27.10.2008 | Marketing
    Many entrepreneurs want to do everything themselves. And who can blame them? Their necks are on the line if something isn’t done right. But a good entrepreneur knows her strengths and weaknesses. A ...
  • Seven Communication Items Every Business Needs
    Date: 27.10.2008 | Marketing
    Within the lifetime of your business, your company is going to need some essential items that communicate core messages about your company to others. Others could be investors, clients, prospects and ...
  • 10 Things to Include on your Business Cards
    Date: 25.10.2008 | Marketing
    Your business card should stand out from the rest. It should work as a mini advertisement for your business. Still, there are some basic elements that every business card should include.
    ...
  • Research Your Marketing
    Date: 25.10.2008 | Marketing
    All forms of marketing have a common theme in order to be successful, and that theme is research. Every aspect of marketing requires extensive research if you want to be successful.
    ...
  • Various Business Greeting Cards Tips
    Date: 14.10.2008 | Marketing
    As your business adds more and more customers, make sure you collect some basic information about them, such as their mailing address. That way, you can send out greeting cards to your customers....

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