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Recent Articles of Kaye Z. Marks - 2. Page

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  • Why Limit Yourself to One Card?
    Date: 23.10.2008 | Marketing
    There are so many different things you can do with a business card. From the words or images you have on the card to the very material that you print the card on, there are just so many ways to make s...
  • Self Promoting vs. Product Promoting
    Date: 18.10.2008 | Marketing
    There are often two different primary ways of marketing your company. The first is by focusing on something your company does. Think about those who promote different services they provide, products t...
  • Give More Than People Expect
    Date: 17.10.2008 | Advertising
    Everyone has expectations. When I go into a store, no matter what kind of store that is, I’m expecting certain things. These expectations are rarely anything amazing or unique. If I ask a question I...
  • Don’t Skimp on the Writing
    Date: 16.10.2008 | Marketing
    Good writing can be a very difficult thing to come by.

    Here’s the thing that happens a lot: a company starts to view the image as the most important aspect of an advertisement.
    ...
  • Plan it all Out
    Date: 15.10.2008 | Marketing
    So many people prefer actions to planning. They want to get to the point, to get their hands into the thick of it and they don’t want to sit around researching everything and planning out what they ...
  • Marketing Specifics: Product Based Marketing
    Date: 11.10.2008 | Marketing
    Each type of company requires a uniquely different way of marketing depending on what kind of focus they have for their company. Advertising a company that is centered purely on products has its own m...
  • Battling Stereotypes
    Date: 09.10.2008 | Marketing
    Stereotypes abound, and probably always will.

    People are inclined to settle into an easy to understand view of what a company is, even if that view isn’t very accurate. Part of this is the ...
  • The Niche Within a Major Market
    Date: 08.10.2008 | Marketing
    The niche market is a fairly well known aspect of the world of business.
    ...
  • Know How to Grab Someone’s Attention
    Date: 07.10.2008 | Marketing
    What good is any kind of marketing if no one actually sees it? Marketing needs to be visual. Here’s the thing to know about marketing: people aren’t trying to see it.
    ...
  • Keep Your Message Simple and Focused
    Date: 04.10.2008 | Marketing
    When it comes to advertising like postcards and posters, it’s easy to make sure that the message you’re focusing on is short and to the point. With these forms of marketing you just don’t have r...
  • Enjoy the Benefits of a Strong Partnership
    Date: 03.10.2008 | Management
    For most businesses there is going to be a busy time of the year and a slow time. There might be multiple patches of busy moments along with a handful of slow periods as well, but it’s unlikely that...
  • Remember Who You’re Writing To
    Date: 02.10.2008 | Marketing
    When writing for a postcard all you need to do is write a few short lines without going into very much depth. A poster is often just has a large, single quote or sentence and nothing else. A flyer giv...
  • Keeping in Touch with Your Customers
    Date: 30.09.2008 | Marketing
    Owning a small business is hard work. You need to take advantage of every available tool at your disposal in order to maximize your profits. One of the most important things you can (and should) do ...
  • Do not Go for Just One
    Date: 27.09.2008 | Marketing
    As it stands right now there are four distinct forms of marketing. The first is color printing, the second is television commercials, the third is radio, and the fourth is the internet. Each one has a...
  • Commercial Printing Paper: Brightness, Weight, and Coating
    Date: 25.09.2008 | Marketing
    The commercial printing industry has a language all to itself. For anyone diving into their first commercial printing project, this language barrier can be intimidating at best. For example, the typ...
  • The Functions of Color Printing in Marketing
    Date: 20.09.2008 | Marketing
    Color plays a major part in marketing. Whether it's a brochure, postcard, poster, or other printed material, the colors you choose either positively or adversely affect the message you send....
  • Color Printing: RGB and CMYK
    Date: 19.09.2008 | Marketing
    Color is color, right? Wrong! Depending on your application and use, there are two main color referencing formats you will come across: RGB and CMYK. These two color formats are for completely differe...

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