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Recent Articles of Kaye Z. Marks

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  • Be Prepared to Capitalize on Your Momentum
    Date: 20.11.2008 | Marketing
    Momentum can be a very difficult thing to establish, and incredibly easy to lose if you aren’t careful. Momentum can be a major force in marketing if you’re able to get it going, until you might f...
  • Should You Write a Booklet Yourself?
    Date: 18.11.2008 | Marketing
    There’s a big difference between deciding that you could use booklet printing for your marketing, and writing that booklet by yourself.

    ...
  • Marketing for New Products: The Follow Up
    Date: 15.11.2008 | Marketing
    All marketing typically works in stages, but this is even truer for marketing a new product. From the first inception of the product to the eventual release of it, you need to be sure you have specifi...
  • What Are People Saying About You?
    Date: 12.11.2008 | Marketing
    I know it can sound a little paranoid to wonder all the time what everyone is saying about you, but for a business, you really need to keep track of these kinds of things....
  • Know When to Avoid Repetition
    Date: 12.11.2008 | Marketing
    In some regards for marketing repetition is a powerful tool. The more a person hears or sees something the more likely they are to take it to heart and to remember it down the line. This is used by ma...
  • How Often Do You Evaluate Your Marketing?
    Date: 08.11.2008 | Marketing
    When was the last time you completely stepped back to take a look at your marketing and judge just how successful it is....
  • 5 Small Business Marketing Mistakes to Avoid
    Date: 07.11.2008 | Marketing
    Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways....
  • Refining Your Mailing Lists
    Date: 06.11.2008 | Marketing
    I’d say that the greatest problems many people have who start to use direct mailing for the first time is that they don’t really understand what they need to do to properly manage their mailing li...
  • Acknowledge the Help You Get
    Date: 05.11.2008 | Marketing
    I currently have an account with Netflixs. Not long ago they sent me a card telling me that for every person I help sign up, they’ll give me a month for free....
  • Not Just for Tradeshows
    Date: 31.10.2008 | Marketing
    The tradeshow is often the bastion of free hand outs. This is where companies go if they want to give out things for free that have their company name all over it....
  • How Excited Are You Personally About Your Marketing?
    Date: 30.10.2008 | Marketing
    You know, I’ve seen a lot of people talking about the need to vary up marketing because if you don’t your customers will get bored....
  • Know What to Change and What to Leave the Same
    Date: 29.10.2008 | Marketing
    You might be getting custom business cards, but that doesn’t mean that every single thing about the card needs to be custom....
  • Ads Take a While to Start Working
    Date: 27.10.2008 | Marketing
    Many factors affect how long it will take for an ad campaign to start working. In other words, people want to know when they’re going to start seeing money pour in from new customers and the answer ...
  • Should You Do It Yourself?
    Date: 25.10.2008 | Marketing
    These days it’s a lot easier to get high quality designing software than it used to be. Not only is the software more accessible but a lot of it is easier to use than it was in years past....
  • Think About Longevity
    Date: 24.10.2008 | Marketing
    There are two different ways you can look at the promotional items that you hand out at tradeshows. The first is the initial impression that your item has on people when they first get it. The second ...
  • Why Limit Yourself to One Card?
    Date: 23.10.2008 | Marketing
    There are so many different things you can do with a business card. From the words or images you have on the card to the very material that you print the card on, there are just so many ways to make s...
  • Self Promoting vs. Product Promoting
    Date: 18.10.2008 | Marketing
    There are often two different primary ways of marketing your company. The first is by focusing on something your company does. Think about those who promote different services they provide, products t...
  • Give More Than People Expect
    Date: 17.10.2008 | Advertising
    Everyone has expectations. When I go into a store, no matter what kind of store that is, I’m expecting certain things. These expectations are rarely anything amazing or unique. If I ask a question I...
  • Don’t Skimp on the Writing
    Date: 16.10.2008 | Marketing
    Good writing can be a very difficult thing to come by.

    Here’s the thing that happens a lot: a company starts to view the image as the most important aspect of an advertisement.
    ...
  • Plan it all Out
    Date: 15.10.2008 | Marketing
    So many people prefer actions to planning. They want to get to the point, to get their hands into the thick of it and they don’t want to sit around researching everything and planning out what they ...

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