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Business Postcard Marketing: 35 Ways to Use It

Author: robert | Posted: 29.07.2008 | Views: 11


Postcards are an effective way for many business owners andmarketing managers to attract new customers and increase salesfrom existing ones. Postcards are inexpensive to produce andmail. You can produce one in less time than you need for aletter or self-mailer. You can use postcards in dozens of waysto promote your business.

  1. attract new customers
  2. generate leads for yoursales force
  3. generate traffic at your trade showbooth
  4. drive buyers to your website
  5. strengthenrelationships with your existing customers
  6. secure salesappointments with qualified prospects
  7. announce aspecial offer
  8. nurture relationships with long-termprospects
  9. introduce new products and services to yourcustomers
  10. persuade prospects to try your demo softwareCD
  11. increase traffic to your retail store
  12. invite clients to your event
  13. persuade prospectiveclients to invite you onsite to conduct a needs analysis
  14. announce the opening of your new business in aneighborhood
  15. announce a special offer
  16. win backinactive customers with a special promotion
  17. publicizeyour new business hours
  18. announce that you will be inthe area on a certain date
  19. show that your real estatefirm has listed or sold a home in the reader'sneighbourhood
  20. remind a customer that her car is due fora service
  21. announce to clients that you are moving,giving your new address
  22. survey your clients
  23. announce the re-opening of your business after renovationsare complete
  24. distribute a coupon that gives the holdera discount at your store
  25. announce the opening of a newlocation near your customers and potential customers
  26. remind customers when the product that you sell (such ashome heating oil) is ready to be replenished
  27. send afollow-up note after sending a sales letter
  28. send athank you note
  29. remind customers of a seasonal deadlinefor ordering
  30. announce a retirement
  31. capturenames and addresses of potential customers by asking them tomail back your warranty card
  32. keep in touch with clientswith a simple "We're thinking about you" message
  33. introduce a new manager, sales person or customer servicerep
  34. offer a mystery gift that is redeemed by visitingyour business
  35. announce that you are going out ofbusiness (may it never happen!)


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About Author:
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.

Tags: Postcards, effective, way, business, owners, andmarketing, managers, attract, customers, increase, salesfrom, existing, ones, Postcards, inexpensive, produce, andmail, produce, time, nee


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