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Cost per impression

Published by Neel Patrick | January 12th 2010 | Views:

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Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.

Cost per Impression (CPI) advertising does not relate to keywords or search engines; however, this advertising strategy still deserves attention. Websites that want to increase their online visibility often utilize CPI as part of the SEM strategy. In CPI advertising, the advertiser pays a hosting site to place ads on their website.

Cost Per Action advertising is strictly performance based advertising, which means the advertiser doesn't need to pay the publisher for each ad impression or for each clicks but has to pay only for the results. CPA networks that specialize in this kind of advertising typically take the most of the risk in the system.

Your job is to send traffic to their site and then collect $3.00 for each visitor that enters their email address. Other promotions may need more information than just an email address or require an upfront payment, so they will pay more for an opt in. (More Information, More Money)

As a CPA affiliate, you can get paid without making a sale. Simple email submits and ZIP code submits do not pay much per conversion but the conversion rates are generally very high. Driving a lot of traffic to CPA offers that do not require any credit card details has been a trial offers. Make a webpage where you provide multiple links to CPA offers that provide a free trial to their customers. Now you won't have the links yet...but set up your webpage so that it has spaces that provide for the links.

Unfortunately, in the world of marketing and advertising, many businesses seem to be losing touch with their general objectives. The tools may have changed, but the principles remain the same – Your advertising campaigns are only successful if they meet the objectives you set out to achieve.

On-going optimization is the single most important factor is the success of a pay per performance program. In our experience, the buying model is secondary to the end return on investment metric- with CPM programs at times working more effectively than CPA based programs. One way to improve optimization is by increasing the granularity of your data - send your cost per performance partner multiple tracking tags as opposed to a single tracking tag.
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