Direct Mail Sales Letters Flow Better With Subheads
Author: robert | Posted: 22.07.2008 | Views: 19
A subscriber to my newsletter asks: "Got any good pointers onwriting great sub-heads?" Yes, I do. Here they are.
Use subheads to draw attention to your copy
Why do we use subheads anyway? Because you can't just cover theimportant points in your copy. You've got to highlight keypoints using graphic devices, such as bold type, italics,underlining, bullets and subheads. If a key point is yourguarantee, then put the word "guarantee" in one of yoursubheads. If your copy says somewhere that subheads helpskimming readers, then put that vital point in a subhead, likethis:
Use subheads to help skimming readers
Readers like to skim. So use subheads to show readers what eachsection of your direct mail piece discusses. Look at thisarticle, for example. A glance from top to bottom tells you thisarticle has four tips on writing effective subheads. Youdiscovered that by skimming. Subheads lead your readers point bypoint through your sales pitch. This way, readers who only skimyour copy still learn, in outline form, what you are selling.
Use subheads to break up large blocks of text
Page after page of uninterrupted type is monotonous to look at(unless you are reading a novel). But if you break up your copywith a subhead here and there, you show your readers that thereis some respite along the way. Subheads make your copy moreinviting to read.
© 2005 Sharpe Copy Inc. You may reprint this articleonline and in print provided the links remain live and thecontent remains unaltered (including the "About the author"message)
Rate this article:
Total Vote: 0, Rating: 0/5
Print | 
Send | 
Publish | 
Feedback Author
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.
Comments (0)
Post a Comment
Search
Categories
