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Do You Know Your USP?

Published by Lynne Saarte | June 25th 2009 | Views:

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No, it is not ESP. I am talking about USP – your unique selling proposition. Even before everybody got tech savvy with online networking and connecting with others, you need to realize that the USP has been in the marketing industry for ages. Even before you attract clients and prospects online, the very basic marketing strategy is to provide your target audience with the Unique Selling Proposition of your business.

Whether you are looking at designing custom posters or color poster printing, you have to consider your USP to draw your clients in. Your USP is your honey that would attract all the bees. Your USP is your trick under your sleeve that would help you grab attention and stick to the minds of your clients. By giving them your unique qualities and benefits, you will be able to draw as many clients to your business.

The trick is to speak to them directly; in their own language. Remember to lay out your USP in a way that your target clients would understand it right away. And the way to make them want to read more of what you have to say is to talk about your target clients. What is in it for them? What are the benefits to them if they read more of your message? What is in it for them if they peruse your custom posters? The key is to talk to your target clients in the only language they can understand – the benefits to them. If you can have that in your collaterals such as your poster printing for example, you can always get your clients to trust you to give them the solution to their needs.

Your USP also lets your target clients know that you have the solution. It is not about giving them what you think they need; but it is more of asking them their problems and then giving solutions to their concerns. When you find out what your target clients need or want, then you will be in the right position to give them what they are looking for. The best USP that gets clients every time is one that has a guarantee – a guarantee that your target clients can rely on you to give them the solution every time.

When your USP speaks directly to your target audience, not only do you look good but you also give them the opportunity to create a better impression for themselves. By meeting the needs of your target clients, not only do you stand out as a business that can solve problems, but more importantly, you are also giving your target clients the chance to improve their own brand.


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