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How to avoid 404 errors

Published by Arvind Sharma | January 16th 2010 | Views:

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It actually means that you are closing the doors for your customer. It is exactly like saying, thanks for reaching to us but we do not require you here. Therefore, the user would click any of your competitors and thus you would have lost your customer due to company’s lack of consideration. So you cannot even imagine how many costumers you can lose because of the missing page. It is important to correct customized 404 page, as it has lot to do with the increasing your clients. We cannot avoid error 404, but we can actually try out some ways through which we can resolve this problem to some extent. Customized 404 page is now is one of the important element of web site design as well as one of the important step of interactive advertising. Let us analyze the 5 ways to avoid it.

Follow up your page

Ensure that you are checking your page listings regularly so that your client would not reach to page 404. Therefore it is important to keep an eye on the page listings.

Submit or give new pages to search engine

This is also a very good way, to submit the new pages for re indexing. Though it is better to notify the visitors that the page they are searching for does not exist anymore. Even the better way of doing it is to have a new page with all the required information that visitors require, while performing their search.

Repress from host

The other option is also to check with the hosting company, to check whether they offer redirect 404. So that when the users enter the URL of a page any of your domain which does not exist anymore, they would automatically be taken to the specific page, like your home or index page. It is one of the best ways to make sure that you would never lose a costumer because of the page not found as you never know who would come knocking your door.

Redirect the site

Rather than making page down, one can redirect a page to the main page or the site map to the website.

Be organized with the recent updates.

Maintaining the website is not an easy job, so do not be dependent just on your memory. Maintain a log or keep the notebook of the site and make sure that you are following all the required changes with search engine.
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