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How to Get Free Publicity for Your Business

Published by Jesse Holmes | October 9th 2009 | Views:

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You don't have to spend thousands of dollars on advertising tobuild an effective campaign. In fact, you can get greatpublicity that will drive customers to do your door absolutelyfree of charge!

One of the best ways to do this is to attract press coverage.You don't have to pay for advertising space to get written aboutin a newspaper or magazine, or on a website. All you have to dois interest the editor or webmaster in your story. Today's mediais huge - and it's hungry for news. If you present a publicationwith a ready-made story that will interest their target audiencethey will snap it up.

The way to do this is to write a press release, sometimes calleda "news release". Release writing isn't rocket science, butthere are a few important tips and tricks to remember:

·Make sure the release is dated, and has a contact name,address, phone number and email address. The contact should be asingle, named individual. ·Start off with an attention-grabbingheadline that announces a piece of specific news. "AtlantaMotorbike Store Launches New Line of Helmets" is a goodheadline; "Atlanta Motorbike Store Has Another Good Year" isnot. Your release should announce something specific and out ofthe ordinary. ·Always include a quote. Store owner Mike Smith,44, says, "we're really pleased to be stocking X-BrandHelmets...." Quotes bring news stories to life and give them ahuman touch - you'll look a long time before you find aproww.internetnewsbureau.com is a good example. Remember that to be successful a pressrelease needs to be targeted at a precise market. If you'rereleasing on the topic of your new range of motorbike helmets inAtlanta, you'd better make sure every bike magazine and localnewspaper in Georgia gets a copy.

It's quite acceptable to email press releases. Just make surethat the text is included in the body of the mail - mostsensible internet users are a little suspicious of mailattachments received from strangers.

So your release is out, and it's getting you some coverage. Whyother cost-free means can you use to build your business'sprofile? Well, the obvious place is the internet. Here are somesuggestions:

·Build web links. It's a tactic as old as the internet and ittakes time - but it's still worth it. Make sure your business'sname is on every relevant free directory on the web. This can bepretty backbreaking work, but it will pull in the customers.Crucially, it will also improve your website's rank on Googleand other search engines. ·Post to message boards. If you canfind a web discussion forum related to your business topic, joinin and post regularly. Don't simply push your product - getinvolved in the online community. This is a great way toestablish contacts. Make sure that your username is the same asyour business name and that your forum profile contains a linkto your site.

One rule of advertising hasn't changed since prehistoric times:nothing beats word-of-mouth. Ultimately the secret of gettingfree publicity is having a great product that people will talkabout. If you can get folks talking about you and your business,you've beaten every single Fortune 1000 company - they've spentmillions on advertising and branding campaigns. If you're smart,and if you're persistent, you can achieve the same resultswithout spending a single cent!


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