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Kerala - An E Tourism Target

Author: eastro | Posted: 19.10.2008 | Views: 30

Kerala is among the 50 must see destinations suggested by the NationalGeographic Magazine.Tourism is a global phenomenon. It is an expression of man's naturalinstinct to move from one place to another and to appreciate the handiworkof the Great Creative Original Artist !India with her naturally beautiful lakes, backwaters, beaches, hills andforests is one of the best tourist attractions in the world. If a touristwants trekking and mountaineering, which mountains in the world can competewith the Himalayas ? If he wants exposure to the sea and the sun, where elsewould he find thousands of miles of virgin beaches against the background ofswaying coconut palms ? If he wants to visit ancient ruins or sites, whichcountry can match the monuments of the Buddhist, Hindu, Jain, Muslim, Sikhand Christian faiths ? If he wants to move far from the Madding Crowd, awayfrom modern Civilization, where else can he find such natural beauties likethe Andamans with their thick rain forest and the Lakshadweep islands withtheir sparkling clear waters ? If he wants to study and research Ayurvedaand Yoga, where else can be find Ayurvedic and Yogic retreats run by bonafide Yogis and Ayurvedic Doctors ?Kerala and Kashmir are two outstanding states known for their intrinsicnatural beauty. While Kashmir resembles the beauty of a cine actress, Keralaon the other hand resembles an aristocratic damsel. Strategically located atthe South Western tip of India, Kerala has unique geographic features whichmake her one of the most sought after tourist destination spots in Asia.This puny state is a breathtakingly ravishing greenland. Excellentinvestment opportunities in Tourism Industry is bestowed by this statewith her natural endowments like tranquil beaches, exhilarating hillstations, soothing backwaters, spectacular art forms , historic monuments,rejuvenating health packages, year round festivals & exotic wildlife. Thetourist is enriched by a unique experience, having tasted a strikinglybeautiful land as the Lord made it, and this enchants him throughout hislife.Kochi, the Queen of the Arabian Sea, will be donning the robe of theindustrial hub of South India, in terms of development & infrastructure,within a couple of years. . IT, BT, Service Sector Companies & owners ofhotels & resorts will make a beeline for space in this city and she willbecome the home of thousands of well trained professionals.An investment of almost 30000 crores is in the offing with 20000 crorescoming from the Central Government and this investment will favour IT, BT,Eductiona and Tourism sectors. Here are some projects in the pipelineGAIL Petro Project 7000 crores, ICTT, Vallarpadam 2118Petronet LNG 2200, KRL Single Buoy MooringKRL- BPCL City Gasification, Subsea Pipeline, Kochi Kayamkulam NTPC Phase,Boating Marina, Internaltional Bunkering TerminalReal Estate & Hangar Expansion of CIAL, Smart City, Fashion CityTourists do not complain about the lack of infrastructure. On the other handthe absence of such facilities such as phone, TV, AC etc is the USP ofKerala. Nature in her pristine purity is preserved and it is upto thetourist traveller to enjoy it. Does not Naturopathy advocate living inharmony with Nature ? Modern Civilization has moved away from Nature, withits emphasis on Fast food and the Digital Era. " Back to the Wisdom ofNature" seems to be the motto of Kerala. Does not Kerala echo Wordsworth ?( " Nature never did betray the heart that loved her " ! )The modern term luxury means ' opulence of the built up space " but shouldbe redefined as the ' enriching quality of the experience '. If one cancommune with Nature at her original best, cant that experience be called "luxury"? Wordsworth, a Nature lover, remarkedWith bliss ineffable, I feltThe sentiment of Being spread aroundOver all that liveth and all that moveth still !Such Cosmic Consciousness is possible only in a Nature blessed land !Innovations in Tourism like Farm Tourism & Monsoon Tourism have paid richdividends. The success in Farm Tourism was illustrated by Philip Kutty'sexample - the entire rural landscape is transformed by its adaptations. Theerstwhile poachers of the Periyar Tiger Reserve have changed into guides .Tourism has reinvigorated and put new life into a rather dolorific rural &agri economy. Farm stays, home stays & tourist visits are increasing, thustransforming the state's core sectorKerala, despite her economic backwardness, is the most egalitarian &literate state. To quote Burton Stein, 'Not only did Kerala launch anexemplary land reform programme, but it also devoted relatively largeexpenditures to basic education and health care, making the state the mostegalitarian, best educated and healthiest in the Indian Union, though itremained among the poorest.' National Geographic defined Kerala as a 'MountEverest of social development' and a must see in a life time destination !Lack of industrial infrastructure may have drawn criticism from manyquarters. But it has saved Kerala from pollution and the modern fast foodculture and made her achieve much in the social sector and get a relativelypristine environment, which has made a her a powerful must see in thetourist map of Incredible India !The agri sector is reinvigorated by the surging demand for organic food,especially with the tourism inducted markets. Kerala's agri & knowledgebase, based more or less in Ayurveda & Naturopathy, enable her to emerge asone of the largest producers of organic foods, including spices, rice andtropical fruits.Statistical Research carried out by Peter Aderhold revealed that there aretwo types of travelles. The ' Sun-Sand-Surf"(SSS) and the other the " AlertIndependent Traveller "(AIT). While SSS is the mass market and AIT the newlyemerging niche, AIT is the rising star, according to the latest research.The SSS category traveller will prefer Goa with her beaches while the AITwill favour "God's Own Country", Kerala !
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