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Mistakes to Avoid When Doing Your Own SEO

Published by Seo Sapien | December 25th 2008 | Views:

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There are common mistakes and traps that most do it yourself SEO’s have a tendency to make. See if you fall into one of these categories, they are easily fixed and when corrected will vastly improve your website and increase the traffic.

Most websites owners mistakenly use the wrong keywords when writing content onto their sites. They tag these keywords and hope their site will come up when typed into search engines. It’s important to remember that the entire site doesn’t come up when a keyword is typed into Google, only the page where the keyword is located shows up on the search engine. You should never have the same word more than three times on a page. It makes the overall content look poor.

A description tag is sometimes used when an owner want to describe what their web page is about. Mistakes that people make are that they begin to stuff too many keywords into their description tag and they turn into a small novel and are ineffective. You should only put twenty to twenty five words into your description tag. Websites like Google and Yahoo are much more interested in the actual content on your webpage rather the how you would describe the page in a description tag.

The worst mistake a website can make is to screw up the title tag. The title tag is the most important tag because it is the first tag the search engine uses. Common mistakes owners make are that they put their web addresses on the tag or their compake sure you tag the description tag, title tag and keywords! This is key for search engines to recognize your web pages. If you wonder why your site is not coming up on search engines, this is why.

There aren’t any hidden secrets when starting and keeping a successful website. Doing it by yourself not only saves money, but you also learn valuable tools that allow you to keep improving your website and business. It gives you more ideas that will help you grow and expand.

Search engines are pretty basic and commonly follow the same formats. It is important to know what these formats are and how to cater your website to the search engines. The main reason a website will fail is because they will not optimize their content. And it’s not because owners don’t want to, it is because they don’t know. Often new owners will try new gimmicks and tricks to get people to their site, but that often does more harm than good. People recognize when they are getting fooled and are able to move on to a different site rather quickly.

The basic rules are rather easy to follow and if you have any problems consult with a SEO expert. Don’t be afraid to ask for help, it’s not worth sacrificing your website or your business for a second.
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