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New Online Music Marketing and Music Management Tips for Success

Published by Sarah Jones | January 16th 2010 | Views:

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Hi Matt from Kurb here talking about online Music Marketing strategies and online Music Management for revenue and making money in the music business. Don't hesitate to look us up at Kurb promotions or the Music Marketing management dot com blog for more information and music business advice. When you have one of the better designed sites around you're starting with an advantage – sure, it looks good, appears quite functional but what I'm seeing when I look at your site is the sales and marketing stuff I often talk about.

Fans have to be directed and told what to do, obviously they have to

be compelled, but at the same time it must be made completely clear,

So it's with stuff like making that mailing list button bigger and focus of the whole page, or at least a "landing page" which is a muster point for new fans to really push the email sign up, that’s where we include the free giveaway etc. So as long as you have the design covered, then I'm free to really analyse what works in terms of sales, and then proceeding to testing that.

The day to day stuff, a business like ours, Kurb promotions – which

You can find on the Music Marketing management blog - do your myspace promo for you, but really, content is the key to Music Marketing.

Written content and online video content, this is what I call secondary content; it's simply bait to hook them into the mailing list, into the primary content which is the Eeast 1 artist blog a week, 1 music video or artist video blog a month, then we wraps the blogs and video up into the newsletter and we promote the EP of course and anything else we can add in later. We then use the written blog content to post to your myspace/facebook and also I do my SEO backlinking with it also. So with a blog going out each week and a newsletter and a video going out each month, that's basically an opportunity to sell something on top of continuing to promote your releases to fans as well as building the Music Marketing relationship - that's where we're going.

With the online video production, you can get help if you need it from my staff, just by uploading the footage to them to work with if you need help putting stuff together to meet the regular deadline set. All I would be focused at the moment is: A video introducing yourselves to the fans and inviting them to sign up for email. Make a connection through video. Also, youtube is a jukebox; all your songs should be up there even if the video is just something my guys put together in an hour. So when you're set up with your Music Marketing platform that's when we get stuck into the Google adwords online advertising, you want the best - and most - ideas and strategies available. If you can start a new account with Google I can secure you some free credit.

So with Music Marketing services like ours, basically you receive 10 hours a month from my staff that will be split between web designs, social media and myspace promotion, seo and online video production as appropriate. My 4 hours will basically go toward your blog and newsletter though some weeks we might focus on adwords instead. Your job is to make sure that blogs and newsletters and videos go out on the relevant platforms to complete the distribution of this content for Music Management. In future when we look at facebook promotion and twitter marketing and we can see what's happening, it might be more suitable for one of my staff to do that job, those are things we would look at if you need more comprehensive services which is likely in 6-12months when the fanbase is growing and those fans are active and purchasing and need to be continually stimulated.

This is my approach we prepare now for when you have 1000+ fans who

are waiting for the monthly news and are willing to buy the things offering because they've watched all the videos, kept up with all the news and they want to support the band. That's when you're band has turned into a business that has got to be kept running. So basically if you're looking for Music Marketing services to get started straight away we can fire up the myspace promotions immediately and start getting our ideas together for blogs/videos while developing the platform with a few of those improvements. Once we're set up we can get started on the ads. For more information about music visit us at: www.MusicmarketingManagement.com
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