Do Your Ads Add To Your Bottom Line?

Author: robert | Posted: 22.07.2008

Creating ads that present your product or service to otherbusinesses is much the same as creating ads for consumers. Thedifference, of course, is that you're selling to a tightlydefined niche market as opposed to a wide swath of the public.But the basics are the same because you're trying to persuadeanother human being to take a closer look at what you'reselling. Here are ten tips to help you create an ad that makesyour audience stop, look, and take action.

1. Define what you're selling before you sit down to make an ad.

2. Know who you're selling to -- keep that person in mind asyou write your ad.

3. Come up with a clear statement of your product's or service'sbenefit. Keep that in mind, too.

4. Write as if you're one-on-one with the reader. Think of adsyou connected with. They spoke to you.

5. Stay away from ego statements unless you're skilled enough tobe humble or humorous. "With a name like Smuckers, it has to begood."

6. Make sure there's a strong connection between your headlineand main visual. Picture a sleepy guy crawling out of bed, andthe words "Time to make the donuts."

7. Choose your ad environment carefully. Your better mousetrapmay not be appreciated in Gourmet magazine.

8. Study competitive ads and make sure that yours is different.Work hard to make it stand out.

9. Solicit comments. Track results. Change your approach ifthere seems to be a problem.

10. Above all, be sure your product or service lives up to yourclaims. After all, satisfied customers and clients create yourbest advertising.

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