How to tap into the Google AdWords PPC Goldmine ?

Dear friends,

Google, the most populated search engine on the Internet, offersa great advertising tool called AdWords.

AdWords was launched in March 2002 with a purpose of providinghighly targeted advertising solutions to marketers and over afew years it has shows remarkable growth as far as thepopularity is concerned.

How does the entire system work?

There is a simple 5 step process to carry out.

1)Select the geographical location, where you want your ad toget displayed.

2)Write the ad with Title, 2 lines of description and thedisplay and destination URL's.

3)Select keywords that will trigger the ad .

4)Select the amount you wish to pay when and only when someoneclick on your ad.

5)Select the daily budget.

That's it and your ad starts running immediately.

I have seen traffic coming in less than 15 minutes. Since yourads get triggered because of the keywords you select, thetraffic you are getting is highly targeted.

I have been using AdWords for almost 8 months and has seen aconversion rate of as good as 13%. This is not because I havegood copywriting skills, but because of the excellent keywordselection facilities inside the AdWords system.

The success on AdWords is largely dependent on keywordselection. Tools such as overture, Worfdtracker are a great helpfor marketers.

The best part about the AdWordds systems is that more the numberof people click on your ad, the lesser you have to pay. Thisclearly means that any average person can safely compete withbig corporate players, paying much less and getting much moretargeted traffic at the same time.

But before doing so it is extremely important to learn how tohandle various keyword options inside the AdWords system.Because of the excellent keywords analysis abilities it ispossible to get good results in the highly competitive marketsas well.

Here are some of the more wonderful features of the AdWordssystem.

[x]The ability to PAUSE/RESUME you ad at any time. If you thinkthat you are overspending on you ad campaigns, you

can immediately pause the ad campaigns.

[X]The ability to select geographical destinations such asselected countries or even cities in selected countries

[x]Real time tracking of clicks, impressions, cost ..(3 hoursdelay)

[x]The ability to turn on/off the participation in the GoogleAdSense program. Since AdSense ads are nothing but ads by thosewho are running AdWords ads. [x]Ability to select daily budgetto avoid overspending.

[x]A robust keyword analysis system.

[x]Since there is a limit for the number of characters in theads, it is much more exciting to put all your copywriting skillsto test.

[x]Ability to create a hierarchy for ad campaigns, such asvarious "ad groups" inside a single ad campaign.

The main reason why AdWords campaigns give best results isbecause of the speed and highly targeted audience. In the fieldof marketing it is extremely important to test the results asearly as possible.

But the real question is how to get the most out of thesewonderful features? Because of the speed with which AdWordsgives results, it is a best tool to collect opt-in subscribers,in short "building your list". Instead of selling directly tothe audience it is wise to educate them more for pre-selling theproduct and then follow up by building a relationship first.

Now everyone is talking about "building your own list" and it'strue. But here I have a slightly different logic for sending theAdWords traffic to an opt-in page.

Let's consider two situations.

Case 1>Tomorrow morning I come to your home and give away a pairof Nike shoes to you as a free gift.

Case 2>You go to a city mall and "buy" those same shoes bypaying a price.

Now out of the two situations it is more likely that you willtake good care of the shoes that you have purchased by payingmoney. Same is true with subscribers, when you pay to collectemail addresses and names it is more likely that you willconcentrate more toward building a rhythm with you prospects inorder to get the ROI.

It's like trapping yourself into a mousetrap. Since you haveinvested some money, you must work at it and is the best way totap the "goldmine" on the Internet.

That's it for now. Hope this information helps you and motivateyou to give it a try.

Copyright 2005 Shrinivas Vaidya

AdWords is the registered trademark of Google Inc.