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Promotional USB Drives: the Latest Personalized Corporate Gifts

Author: articles2p | Posted: 11.11.2008 | Views: 9

Considering a trade show giveaway or another promotional initiative? Bulk USB flash drives are one of the newest ways to introduce your organization to potential customers and partners. This has been made possible by exponential improvements in flash drive technology. The price per megabyte has dropped drastically since flash memory was introduced to the market. Furthermore, USB memory sticks aren’t IT-focused, “geeky” items any more. Everyone uses them now, so it’s as natural to give them away as promotions as the sunglasses, shirts and tote bags used as traditional promotional gifts.

Promos Canada features several examples of promo flash memory sticks companies can buy in bulk for special occasions. This includes promotional wallet flash cards that are slim enough to fit in a contact’s wallet, so after your inscription this drive actually doubles as a business card. As a bulk USB item they can be purchased as cheaply as under $20 per 1 GB drive.

If you decide to buy imprinted flesh drives remember that the physical drive itself is only the beginning of the promotion. You can preload the memory with all kinds of goodies and useful files to attract interest. Examples include:

• Software demos

• Catalogues

• Images

• Audio and video files

• Electronic coupons with codes people can redeem at your site

• An offline mirror of your website

The power of promotional USB storage has become especially prevalent in the music industry. Artists release previews and remixes of their singles as audio files on USB drives. In some cases, they’ve even “accidentally” left them at live shows in public areas so fans can find them and spread buzz about their discovery online. The fact that promotion’s recipients can put the data you give them on the Internet makes it a great way to virally market your business. But even if you envision something less elaborate, people always appreciate a flash memory because it’s a gift they can use on their own machines, for any purpose they want. And when they see your logo, they know who to thank – and who to call.
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