The Truth About Pay-Per-Click Advertisements
Published by Lou | October 9th 2009 | Views:Loading
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Essentially there are two ways your website can get to the topof a search engine's results:
* Pay-per-click ads, where you pay for your site to appear inthe "Sponsored Links" area on the right side of the results page
* Search engine optimization, where your site is optimized tobe at the top of the natural/organic results on the left side ofthe results page (link to our SEO page)
JupiterResearch analyst Niki Scevak stated that one in sevensearchers click on a paid/sponsored link.
So while pay-per-click methods might get your listed quicklythey may not be driving as much traffic as you want. That is whyinvesting time towards a solid search engine optimization andlink management campaign is needed to get your site listedhighly in the natural results is a step that cannot be ignored.It helps you reach more searchers
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Alyssa Duvall is an Internetmarketing and a Search Engine Optimization Specialist. Sheprovides proven results for Website promotion. More articles canbe found at http://bigoakinc.com/seo-articles/seo-articles.php This article may be freely reprinted as long as all links andauthor information remain.- Latest Advertising Articles
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